The Big Issue Seems To be a Budget!

It is very interesting and sad that so many brides are unaware of the cost of real floral design. I chalk it up to their only flowers cost exposure coming from the supermarket/Costco etc. I have noted that many of my prospective clients also come in with $20-$50K overall budgets for their weddings, but then want to spend less than $2K for their flowers while also wanting the full nine yards. I tend to give a lite/gentle lesson on the ways of the flower industry and what they are actually getting for their money at the supermarkets. I ask them whether they want their flowers looking like they came out of a magazine spread or like the flowers they picked up at the supermarket the other day. 
(I want to stress this is not a standard part of my consult, but only comes up when they are showing me photos of lush Martha Stewart magazine type bouquets for example, and want them to cost $50)!  

I tended to undercut myself and my prices but came to realize that even though I was busy because of how low my prices were I wasn't making any money,  and was only getting more and more cheap clients. Now I value my skill and expertise more and price accordingly. Yes, I loose some (my current booking rate is about 80% and I'm happy with that) - I want clients who come to me because they value my talents and passion for creating beautiful wedding day ambiance, not simply because I have the cheapest price. Flowers are indeed the only way to establish the wedding day ambiance and to link all the elements of the day together - and that can't be emphasized enough.

   

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